Affiliate Program Overview

Earn money by referring players to 2UP and benefit from our robust retention program designed to maximise player satisfaction and enjoyment.

With exciting games and promotions, rewarding bonuses, and a competitive VIP program, we strive to ensure your audience is engaged and actively enjoying their experience on 2UP — creating a true win-win relationship for affiliates and players.

Earn commission every time your referrals place a bet — win or lose!

House Edge Model: Claim your commissions instantly.

Traditional Model: Earn based on monthly performance.

Customised Plans: Tailored commission structures to suit your audience and reach.

For influential affiliates with large or targeted audiences, or those with special requirements, we offer personalised plans—we’re open to suggestions and feedback.

Our Affiliate Managers are available to discuss special hybrid deals, higher commissions, and exclusive terms—so reach out, don't be shy!

If you are migrating from another affiliate program, we are happy to offer improved commission terms to make your transition seamless.

Keen to get in touch? Contact us at [email protected] or reach out via Live Support.

Your community can take advantage of some great perks here at 2UP:

Please note: Referrals from the same person, account, or IP address will not be recognised. Any affiliate-player accounts found to be in breach of this will be banned.

If you have questions about the Affiliate Program or need assistance, feel free to contact our Support Team or email [email protected].

What is the 2UP Affiliate Program?

The 2UP affiliate program provides a great opportunity for those with a broad or targeted audience to earn passive income by marketing 2UP to their community.

How to join the 2UP Affiliate Program?

All you need to do is register and create an account, then head to the affiliate page.

How to promote 2UP?

You can promote 2UP using any legal and ethical marketing methods that drive traffic to our site — such as websites, social media, content, paid ads, or communities.

How are commissions calculated?

You earn commission every time your referrals place a bet — win or lose. The rate depends on the game’s house edge and the volume of traffic you bring. Visit the Formula section on your Affiliate page to utilise our commission calculator.

How to withdraw the commissions?

All commissions can be claimed into your 2UP account and withdrawn instantly.
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Are there specialised services for 2UP affiliates?

Yes. We offer tailored commission plans, including CPA, CPL, hybrid deals and more. For large affiliates or those with special requirements, our Affiliate Managers can provide custom solutions.

When are commissions paid out?

Casino commissions are credited instantly as soon as your referrals wager. Sports commissions are credited when bets are settled.

Is there a minimum withdrawal amount for commissions?

No — commissions can be withdrawn instantly from your 2UP account, regardless of amount. Withdraw as much as you like granted it's above the minimum withdrawal.

Can I refer myself or my friends/family?

No — self-referrals or referrals from people in your household or sharing the same IP/account are invalid. Violating this rule may result in bans or forfeited commissions.

What marketing materials do you provide?

Our affiliate team provides a full suite of promotional materials, including banners, landing pages, tracking links, and more to help you maximise your performance.

Do you support sub-affiliates or referrals of other affiliates?

Our affiliate program supports sub-affiliate structures, allowing you to grow your network and earn additional commission from referred affiliates.

How do I track my referrals and commissions?

Your Affiliate Dashboard provides real-time reporting on referred players, wagers, and commission earnings. For deeper insights, our advanced reporting tools offer full transparency — track player activity, monitor conversions, and view detailed commission breakdowns to help you maximise your results. Contact your Affiliate Manager for more details.